Bean2Bed® started off in 2004 with a simple aim; to take the humble old bean bag from the 70’s, jazz it up and re-introduce it to the 21st Century. Then put one in every home.
For a kooky and occasional piece of furniture to become mainstream, two significant changes were made. Firstly, through a simple yet clever design, a fold-up bed was put inside the outer cover. This gave the bean bag a second use as a spare bed for guests, which didn’t take as much space as a sofa bed or futon, and was also far easier (and quicker) to pull out and put back in as well.
The second major change was to get rid of the cheap polystyrene filling, which was uncomfortable, noisy and got crushed with use so needed constant re-filling. Instead, Bean2Bed products were filled with a special blend of high-grade and memory foam that moulds to the body, making it one of the most comfortable things one could ever sit on. And as a bed it provided a much better night’s sleep than a sofa bed, futon or air bed ever could, and there was no see-saw effect that one would experience with the likes of an air mattress.
After several months of Research & Development, 44 Prototypes, Patent & Trademark applications, the sourcing of materials & finance, and Fire Safety certification, the product was first unveiled on 23 January 2005 at the Soft Furnishings Show at the NEC in Birmingham under the name uLazyB.
Further market research led to a re-brand with a more neutral, flexible and descriptive name, and Bean2Bed as we know it was launched on 2 July 2005 at London Interiors at Earls Court, with full National media coverage including TV camera crews from Channel 4.
This nifty little idea had such widespread appeal that it soon caught the eye of major furniture retailers and department stores, and within weeks of the launch Bean2Bed products were being sold up and down the country. By Christmas they were in John Lewis stores on every major High Street, as well as online at Amazon.com.
Over the next 5 years the company went from strength to strength, winning numerous awards, growing its network of retail distributors, expanded into mainland Europe and set up international franchises as far wide as Africa and South America. The factory was re-located to larger premises to increase capacity, new product lines were added to the existing range, with Bean2Bed entering several new markets such as Pets, Maternity, Gaming, Hotels and Sports Injury Rehab.
Entering its 7th year of trading, with Bean2Beds in thousands of homes, a proven track record of innovation, quality and service, and a brand name becoming increasingly familiar both in the UK and abroad, it was time for the company to focus its efforts on directly serving the end consumer, and so in 2011 a brand new E-commerce website was launched, alongside a Social Media marketing campaign, and a sponsorship agreement with London Wasps RFC to increase product buzz and brand awareness.
February 2012 saw Bean2Bed being featured yet again on National TV, this time on BBC's popular Sunday show Something For the Weekend. No words needed here, we'll let you watch the Live Broadcast. No, we weren't expecting the dive either. Our friend Tim Lovejoy clearly had a lot of faith in the product.
Summer 2012 was all about the greatest show on earth, and Bean2Bed had front row seats. Having been granted the exclusive contract to furnish the USA and Jamaican Olympic Team training camps, Bean2Bed delivered some very special products for the world's most elite athletes. Glowing testimonials followed from competitors and coaches alike (who even ordered products to take back home), perhaps none greater than the recommendation by The Jamaican Team Surgeon (and President of the Sports Medicine Association of Jamaica) Dr Winston Dawes, who was most impressed with how the unique filling reduced the number of pressure points on the body, thereby lessening the risk of fatigue and injury. No less than 6 of the 8 competitors who made it through to the Men's 100m Final had been using a Bean2Bed in their training camp, including all medal winners Usain Bolt, Yohan Blake and Justin Gatlin
In March 2013 Bean2Bed embarked on its most high profile promotion to date, being selected by Fast Food giant McDonald's to partner with for its Monopoly Fortunes campaign. As part of a Prize giveaway and Money off Vouchers, the Bean2Bed brand was exposed to millions of consumers.
Anyone can 'satisfy.' We aim to delight
Bean2Bed has always owed a large part of its sales to testimonials from existing customers, and their personal recommendations to friends and family, for which we are exceedingly grateful. This is the best advertisement a product could have, so instead of using resources to attract new customers, we usually spend time and money thanking those who have helped us get where we are, whether it be by sending flowers, gift vouchers, event tickets or free accessories; it’s our way of thanking our loyal customer base for giving us a try.
With the launch of the new website, and in keeping with the above tradition, we asked independent customer review company ekomi to handle all customer feedback to ensure full transparency. Customers who purchase a Bean2Bed are contacted directly by ekomi, and their ratings and reviews are published directly on their website, independently of anyone from Bean2Bed.
Our reviews are something we are incredibly proud of, and lie at the heart of our whole ethos of treating others how we’d like to be treated ourselves, and ensuring that customers are delighted, not just satisfied, with everything that they buy from us. Every day we work very hard to make sure that there is not a single unhappy Bean2Bed customer in existence. We’ve managed it since 2005, and we hope not to come across one for many more years to come.
We look forward to putting a Bean2Bed into your home.